03. Graphic Design

In web development circles, graphic design is technically known as "the fun part." Using the information architecture deliverables as guidelines, the graphic look and feel of the site is created.

Elements such as page layout, colors, fonts, illustration, photography, animations, and navigational graphics are all addressed in this phase of the project.

I usually begin by creating different home page treatments. While all treatments share the same content (as established in the information architecture process), they will differ in areas such as layout, color, and imagery. However, all treatments will be consistent with the client's established branding guidelines. I may also mock up an interior (second-level) page for each treatment. The client selects one of the design treatments with which to proceed. Sometimes, the chosen approach ends up being a combination of two treatments.

Next Step >> 04. Production and Programming
Prev Step << 02. Information Architecture

I offer custom web site design/development, e-commerce solutions, website hosting, web site maintenance, website redesign and much more. Read more about web services